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The #bitcoin Writing Contest by Rootstock and HackerNoon

Role:

Contest Ops Manager | Copywriter | Editor | Client Relations

I managed the #bitcoin Writing Contest for Rootstock and HackerNoon, overseeing operations, client relations, and content strategy. My efforts drove 2.7M+ impressions on Rootstock ads across platforms and resulted in 264 contest-related blog posts generating over 410k pageviews on HackerNoon.

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Goal(s):

Client Side

Drive lead generation.
Position the client as a thought leader in the Bitcoin ecosystem through an editorial campaign focused on specific short and long-form keywords in contest prompts.
Encourage developers and thought leaders to explore Rootstock services.

Drive lead generation.
Position the client as a thought leader in the Bitcoin ecosystem through an editorial campaign focused on specific short and long-form keywords in contest prompts.
Encourage developers and thought leaders to explore Rootstock services.

Drive lead generation.
Position the client as a thought leader in the Bitcoin ecosystem through an editorial campaign focused on specific short and long-form keywords in contest prompts.
Encourage developers and thought leaders to explore Rootstock services.

Company Side

Generate quality content from both HackerNoon’s community and external contributors.
Leverage the contest’s cash incentives to grow HackerNoon’s contributor base.
Boost interest in other HackerNoon Writing Contests.

Generate quality content from both HackerNoon’s community and external contributors.
Leverage the contest’s cash incentives to grow HackerNoon’s contributor base.
Boost interest in other HackerNoon Writing Contests.

Generate quality content from both HackerNoon’s community and external contributors.
Leverage the contest’s cash incentives to grow HackerNoon’s contributor base.
Boost interest in other HackerNoon Writing Contests.

Pre-launch phase

Focus

Finalizing a multi-platform marketing plan, refining promotional resources, and aligning co-branding details.

Deliverables

Contest landing pages

Main landing page: https://www.contests.hackernoon.com/bitcoin-writing-contest
I developed clear, concise copy for the contest’s landing pages, aligning with HackerNoon’s ethos and Rootstock’s expectations. The pages effectively communicated incentives, requirements, timelines, and guidelines while driving quality leads to the client’s site.

How to Enter page: https://www.contests.hackernoon.com/how-to-enter-bitcoin-writing-contest

Main landing page: https://www.contests.hackernoon.com/bitcoin-writing-contest
I developed clear, concise copy for the contest’s landing pages, aligning with HackerNoon’s ethos and Rootstock’s expectations. The pages effectively communicated incentives, requirements, timelines, and guidelines while driving quality leads to the client’s site.

How to Enter page: https://www.contests.hackernoon.com/how-to-enter-bitcoin-writing-contest

Main landing page: https://www.contests.hackernoon.com/bitcoin-writing-contest
I developed clear, concise copy for the contest’s landing pages, aligning with HackerNoon’s ethos and Rootstock’s expectations. The pages effectively communicated incentives, requirements, timelines, and guidelines while driving quality leads to the client’s site.

How to Enter page: https://www.contests.hackernoon.com/how-to-enter-bitcoin-writing-contest

Multi-channel Content Marketing Plan

While designing the contest's marketing plan, I focused on two objectives: amplifying brand visibility to drive client lead generation and securing high-quality submissions. I executed a two-pronged strategy: engaging HackerNoon’s growing community through homepage blog posts and staggered newsletters, while reaching the wider tech ecosystem via press releases, a Product Hunt launch, social media campaigns, cold email outreach, and community engagement.

Launch/Post Launch

Focus

Spreading awareness, sustaining momentum across platforms, keeping target audiences updated throughout the contest, overseeing editorial reviews of entries, providing regular progress reports, and adjusting the content schedule as needed.